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How Agents Can Increase Client Engagement


Every agency and business has a critical component that ensures its performance. It's known as employee engagement. It can mean the difference between your employees feeling motivated to take the company to greater heights or feeling overwhelmed to the point of sabotage. It is important that all employees feel engaged in the business so that the entire team is moving toward a common goal. The results will be customers who are getting their needs addressed.

This is important when you don’t treat insurance as a product but a service, but rather a relationship. Customers want advice, communication, education and partnerships with their insurance agent. In order to accomplish this, agencies must create a different management model. Here are ways to help employees feel more engaged.  

Ask employees to how to improve customer service

Your staff knows better how to improve customer service. Ask them what they believe your customers are looking for. Then create policies and procedures that address these areas.  

Seek impute from customers

Unlike some big national firms, we don’t have a set of scripted statements to give to you. We listen to what you are saying and then respond accordingly. We ask the right questions to find the individual insurance solution for you.

Be intentional about culture

Reichley Insurance is in the business to meet people’s and businesses’ needs. We don’t ever sell you a product. We create and deliver personal and business solutions that address your individual needs, and sometimes that may not include any insurance if it is not in your best interest. Our belief is that by doing what is best for you… we will also benefit.

Build performance goals and hold everyone accountable

Most people desire to know where they stand and how they can improve in order to make more money or advance.

We know and understand your industry. Before we do anything, we take time to get to know you. Our staff has a deep understanding of how insurance works, and we continually seek training and education. Our team has over 150 combined years of experience.

These commitments result in the highest customer satisfaction and confidence. They are Reichley Insurance Agency’s highest priorities.

Take Your Agency to New Heights and Grow Your Book of Business


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