News & Updates
Stay current with ongoing updates within our agent network and the insurance industry.
Visit Our Blog
Members Only
Our online resource center provides added resources and other benefits to our members.
Agent Login
Become a Member
Fill out a quick application and, upon review, we'll contact you with further information.
Registration
Locate an Agent
Our independent insurance agents are among the top in the industry. Find one of them today!
Agent Search

Why PIA Agents Stopped Selling Insurance and Started Educating our Clients

light bulb

PIA agents see that insurance should not be viewed as a commodity like buying a car or home. Insurance is a relationship that is centered around trust.

  1. If people saw insurance as a commodity, then the lowest price wins. And with insurance, low price usually means cut-rate coverage.
  2. If we took the time to partner with and educate, our clients, better insurance buying was created. 

When we are able to educate and explain why you need or don't need certain insurance coverage, the process becomes less about cost and more about filling a need. Here is what we like to do before we even say the word insurance. 

We will always build a relationship first; we ask questions to understand your needs better. We share our knowledge about your risks, and we ask you questions. 

It is not enough to have a client; we also have to retain them by offering value-added service. We update our clients' individual needs and changes to their demands or situations. We make sure that we are abreast of developments in product offerings or your industry to serve our clients better. We share relevant knowledge and resources with our clients as well, so you are informed about new opportunities or solutions that can help your business and family.

Take Your Agency to New Heights and Grow Your Book of Business

with PIAMARKETACCESS.COM »

Partners in Action